We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

Gallery

Contacts

411 University St, Seattle, USA

engitech@oceanthemes.net

+1 -800-456-478-23

Twitter Facebook-f Pinterest-p Instagram

Amazon PPC.

Amazon PPC (Pay-Per-Click) is an advertising model that allows sellers on Amazon to promote their products by bidding on keywords. When shoppers search for products using those keywords, the sponsored products appear at the top of the search results and on product detail pages. Sellers pay for these ads only when a shopper clicks on the ad.

Here are the key components and steps involved in Amazon PPC:

  1. Campaigns: Create advertising campaigns to group related products and target specific keywords. Each campaign can have multiple ad groups.
  2. Ad Groups: Within a campaign, we organise ads into ad groups. Ad groups contain a set of related keywords and the associated ads.
  3. Keywords: Our team select relevant keywords for their products. When a shopper searches for those keywords, the associated ads may appear.
  4. Bidding: Our team are constantly optimising the campaign. The bid amount, along with the relevance of the ad and historical performance, determines the ad’s placement.
  5. Ad Types:
    • Sponsored Products: These ads promote individual product listings within search results or on product detail pages.
    • Sponsored Brands (formerly Headline Search Ads): These ads feature a brand logo, a custom headline, and multiple products in a single ad.
    • Sponsored Display Ads: These ads appear on and off Amazon and target audiences based on their shopping behavior.
  6. Budget: Our team help cliants set a daily or lifetime budget for each campaign, controlling how much they are willing to spend on advertising.
  7. Reporting and Optimization: Amazon provides performance data for campaigns, allowing sellers to analyse the effectiveness of their ads. Adjust bids accordingly add or remove keywords, and optimise the campaigns based on the data.
  8. Automatic and Manual Targeting: Choose between automatic targeting (Amazon automatically selects keywords for the ad) and manual targeting (sellers choose specific keywords).
  9. Product Targeting: The ads can be targetted based on specific products, categories, or other criteria to increase relevancy.

Amazon PPC is a crucial tool for sellers looking to increase visibility and drive sales on the platform. Effective management and optimization of PPC campaigns can lead to improved performance and a better return on investment.